Why should the goals set in your email marketing strategy be relevant to the overall business strategy?

To ensure that there is a strong, thought-out reason behind every email you send

To contribute to the overall ecosystem of the business

Both A and B

None of the above


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Explanation: The goals set in your email marketing strategy should be relevant to the overall business strategy for both A and B. Firstly, aligning email marketing goals with the broader business strategy ensures that there is a strong, thought-out reason behind every email you send. Each email should serve a purpose that ties back to the overarching objectives of the business, whether it’s generating leads, nurturing relationships, or driving sales. Secondly, integrating email marketing goals with the overall business strategy contributes to the holistic ecosystem of the business. Email marketing is not an isolated function but rather a vital component of the larger marketing and business landscape. When email marketing goals are in sync with the broader business strategy, they complement other marketing efforts and contribute to the cohesive advancement of the business objectives. This alignment fosters synergy across different departments and initiatives, maximizing the impact of email marketing within the organization. Therefore, ensuring that email marketing goals are relevant to the overall business strategy is crucial for both optimizing individual email campaigns and fostering the sustainable growth and success of the business as a whole.

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