Why would you see “Unknown” appear in the location or region data in your countries report?

The search engine is encrypting the user data. This is common on Google.

The region or country's ISO data is unavailable.

A contact submitted a HubSpot form on a page without the HubSpot tracking code.

You haven't set up your sources report with your HubSpot account manager yet.


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Explanation: The correct answer is The region or country’s ISO data is unavailable. In the countries report, seeing ‘Unknown’ in the location or region data typically indicates that HubSpot couldn’t retrieve or recognize the ISO data associated with the visitor’s location. ISO data refers to the International Organization for Standardization codes that are used to represent countries, regions, and languages. These codes are essential for accurately identifying and categorizing visitor locations in analytics reports. However, if the ISO data is unavailable or cannot be retrieved for a particular location, HubSpot will label it as ‘Unknown’ to signify that it lacks the necessary information to specify the region or country accurately. This occurrence is not uncommon, especially for visitors from regions with limited data availability or from areas where ISO standards are not widely implemented or recognized. Therefore, when ‘Unknown’ appears in the location or region data in the countries report, it indicates a gap in data retrieval rather than a specific location or region.

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