Why would you want a service to help you manage and discover influence?

To help you discover what hashtags are working the best

To determine which channels are the most important

To know what type of customer information to regularly monitor

To identify individuals who have the biggest following and high social clout


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Explanation: The selected answer, ‘To identify individuals who have the biggest following and high social clout,’ is correct. Utilizing a service to manage and discover influence is crucial for identifying individuals who wield significant influence within specific industries or communities. These individuals, often referred to as influencers, possess large followings and hold sway over their audience’s opinions and behaviors. By leveraging a service that specializes in influencer management and discovery, businesses can identify relevant influencers whose values, interests, and audience demographics align with their brand. Partnering with influencers can amplify brand reach, enhance credibility, and drive engagement by tapping into their established networks and social clout. Moreover, influencer partnerships can facilitate authentic storytelling and foster deeper connections with target audiences, ultimately leading to increased brand awareness and customer loyalty. Therefore, employing a service to manage and discover influence is instrumental in identifying key individuals who can positively impact brand perception and contribute to achieving marketing objectives.

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