With demographic targeting, you could reach people who:

are between the ages of 25-49 located in Austria who speak German

have visited your website before or are subscribed to your blog

have searched for key terms in German related to marketing software

have an interest in technology and read an online publication called Martech Today regularly


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Explanation: The correct answer is are between the ages of 25-49 located in Austria who speak German. Demographic targeting allows advertisers to reach specific audiences based on demographic attributes such as age, location, language, gender, income, education, and more. In this case, targeting individuals who are between the ages of 25-49, located in Austria, and speak German is an example of demographic targeting. By narrowing down the audience based on these demographic criteria, advertisers can ensure that their ads are displayed to a relevant and targeted group of individuals who are more likely to be interested in their products or services. This targeting strategy helps maximize the effectiveness of advertising campaigns by reaching the right audience with the right message, leading to higher engagement, click-through rates, and ultimately, conversions. Therefore, targeting individuals based on their demographic characteristics, such as age, location, and language, allows advertisers to tailor their marketing efforts to specific segments of the population, increasing the overall effectiveness and efficiency of their campaigns.

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