You offer a free trial on your products page. Which of the following would be appropriate wording for the same offer on your blog CTA?

“Free trial” – keep your wording the same.

“Free demo” – different language can appeal to your different buyer personas.

'Learn more” – intrigue people to click on the offer.

“Try our product” – a visitor to your blog needs different language than a visitor to your products page.


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Explanation: The appropriate wording for the same offer on your blog CTA would be ‘Free trial – keep your wording the same.’ Consistency in messaging across different touchpoints and pages of a website is essential for creating a cohesive user experience and ensuring clarity and transparency in communication. By using the same wording for the offer across both the products page and the blog CTA, you maintain consistency in your messaging, which helps reinforce the offer in the user’s mind and reduces confusion. Additionally, consistency builds trust and credibility with users, as they can easily recognize and understand the offer regardless of where they encounter it on your website. This approach also ensures that visitors who are interested in the free trial offer can easily identify it and take action, regardless of the page they are currently on, ultimately increasing the likelihood of conversion. Therefore, selecting the option that advocates for keeping the wording the same for the free trial offer across different pages is correct, as it promotes consistency, clarity, and user-friendliness in communication and enhances the effectiveness of the offer.

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