Hunter is trying to assess the full value of the Google Display ad campaign he recently launched.Which types of conversions should he look at in order to achieve his objective?
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Correct answer: Click-through and view-through.
Why this is the answer
To assess the full value of his Google Display ad campaign,Hunter should look at both**click-throughand view-through conversions**.Click-through conversions a redirect conversions that occur when a user clicks on an ad and then takes a desired action on the website.View-through conversions,on the other hand,occur when a user sees but doesn'tinteract withanad,but later completes a conversion action.By considering both types of conversions,Hunter can gain a comprehensive understanding of how the campaign is contributing to his overall goals and ROI.
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