If a brand wants to focus their influencer program on personal storytelling and brand credibility, which KPIs would they use to measure the success of the campaign?

To measure personal storytelling and brand credibility, a brand would track Impressions to understand reach and visibility of the stories, Engagement (likes, comments, shares) to gauge how well the content resonates and fosters connection, and Conversation (mentions, discussions, sentiment) to assess the impact on brand perception and dialogue. While Average Order Value is important for sales, it doesn't directly measure the success of storytelling or credibility building, which are more about awareness, sentiment, and interaction.