If a company wanted to increase their bids, programmatically, for their desired customers, what Amazon tool would support their needs?
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Correct answer: Audience-based bid boosting.
Why this is the answer
Audience bid boosting lets advertisers adjust bids for selected audience groups in supported sponsored ads campaigns. In Amazon Marketing Cloud , advertisers can create audiences based on desired customer behaviors or traits. Those AMC audiences can then be made available for Sponsored Products and Sponsored Brands bid adjustments. This supports programmatic bid increases for customers the advertiser wants to prioritize.
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