If a KDP author has a goal to maximize brand awareness, which of the following is the recommendation for selecting ASINs?
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Correct answer: Add more strong ASINs.
Why this is the answer
To maximize brand awareness, an author should include a broader range of their strong ASINs (Amazon Standard Identification Numbers) in a campaign. This strategy exposes more of their titles to a wider audience, increasing overall visibility and recognition for the author's brand. Adding only best-selling ASINs limits the reach to a smaller subset of their catalog, potentially missing opportunities to introduce other strong titles. There's no fixed rule of adding 5 ASINs per campaign; the optimal number depends on the specific campaign goals and the author's catalog size. "None of these" is incorrect because "Add more strong ASINs" is a valid and effective strategy for brand awareness.
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