If a marketing team at a wildlife conservation organization wanted to set up a Video campaign to help drive online donations to their website, what actions should they take?
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Correct answer: They could test multiple variants of their ads, and make sure they're at least 10 seconds long..
Why this is the answer
Video action campaigns are suited to conversion goals such as online donations. Google Ads recommends testing multiple creative variants so the system has more options to find combinations that drive action. Video assets should be at least 10 seconds long for this campaign type. More eligible creative variation helps improve delivery and optimization toward donation conversions.
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