If a user abandons their shopping cart without making a purchase,onewayto bring them back to complete the purchase is?

Retargeting (or remarketing) is the most effective strategy here because it specifically targets users who have already shown interest in a product by adding it to their cart. This method uses cookies to display ads for those exact products to the user on other websites or platforms, reminding them to complete their purchase. SEM advertising (Search Engine Marketing) focuses on attracting new users through search queries, while social advertising targets users based on demographics and interests, neither of which are as precise in re-engaging users who have already demonstrated purchase intent.