If a user clicks on an ad and also views it without clicking within the defined attribution window, which interaction takes precedence for attribution?

Pinterest follows a specific attribution hierarchy to ensure that conversion credit is given to the most significant interaction. When a user has multiple touchpoints with an ad within your chosen attribution window, the platform uses a "waterfall" logic: Priority 1: Click (Highest) – If a user clicks your Pin, this interaction takes top priority. Even if they had previously viewed or engaged with the Pin, the click is credited with the conversion. Priority 2: Engagement (Medium) – If the user did not click but did engage (e.g., saved the Pin or watched a close-up), the engagement receives credit. Note: As of April 2025, Pinterest has transitioned many reporting views to a simplified "Click" and "View" model, but the priority logic remains the same. Priority 3: View (Lowest) – If the user only saw the Pin (impression) without clicking or engaging, the conversion is attributed to the view.