If an advertiser wants to improve lower-funnel performance, what might they try in their headlines and creative assets?

Limited-time offers and discount codes are effective for lower-funnel performance because they create urgency and provide a direct incentive for immediate conversion, which is the goal at this stage. Lengthy paragraphs of text are generally ineffective as they can overwhelm users and reduce engagement, especially on platforms like Reddit. Complex industry jargon alienates potential customers who may not be familiar with the terms, hindering understanding and trust. Ambiguous messaging creates confusion and uncertainty, making users less likely to take a desired action.