If an advertiser wants to improve lower-funnel performance, what might they try in their headlines and creative assets?

Limited-time offers and discount codes are effective for lower-funnel performance because they create urgency and provide a direct incentive for immediate action, which is crucial for conversions. Lengthy paragraphs of text and complex industry jargon can overwhelm users and hinder quick decision-making, making them unsuitable for driving immediate action. Ambiguous messaging creates confusion and fails to clearly communicate the value proposition, thereby reducing the likelihood of conversion.