If Beantown wants to improve text message performance, what should they do? (Select the best answer.)

Keeping text message copy short, direct, and fun is crucial for improving performance because it aligns with how people typically engage with SMS. Text messages are often read quickly, so concise and engaging content is more likely to be fully absorbed and acted upon. Fun language can increase brand likeability and message memorability. Removing the text message disclosure is incorrect because it's a legal and compliance requirement, not an optimization strategy, and can lead to penalties. Writing long and detailed copy is ineffective as it can overwhelm recipients, leading to messages being ignored or deleted before being fully read, thus decreasing engagement and conversion rates.