If conversion data is not quite right, what bidding strategy should you use? Choose two options.

When conversion data is unreliable, it's best to avoid bidding strategies that heavily rely on accurate conversion tracking. Manual Bidding gives you complete control over bids, allowing you to optimize based on other metrics or your own judgment, independent of potentially flawed conversion data. Automated Bidding strategies like Target Impression Share, Max Clicks, or Enhanced CPC (eCPC) are also suitable because they optimize for goals other than direct conversions (impression share, clicks) or use a less aggressive form of automation (eCPC still uses your manual bid as a baseline). Smart Bidding strategies (Target CPA, Target ROAS, Max Conversions) are designed to optimize for conversions and would perform poorly or erratically if the underlying conversion data is inaccurate.