If Gordon's Chocolat i er's business objective is to increase sales and conversion, what type of ad solution would meet their needs?

The correct answer is Sponsored Products because this ad solution is specifically designed to increase sales and conversions by promoting individual products directly in search results and on product detail pages. Sponsored Products allow businesses like Gordon's Chocolatier to target customers who are actively searching for products similar to theirs, making it a highly effective way to drive purchases. These ads are tailored to capture user intent, placing the promoted products in front of potential buyers at the moment they are ready to make a purchase. In contrast, Brand Follow is focused on building brand awareness and Posts are more about engaging and building relationships with customers, rather than driving direct sales.