If Iris' business goal is to link customers to their website, which recommended ad solution would meet their needs?
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Correct answer: Sponsored Display.
Why this is the answer
Sponsored Display is the recommended ad solution because it allows advertisers to drive traffic to their own websites, not just Amazon product pages. This is achieved through customizable creatives that can link directly to external URLs. Sponsored Products and Brand Stores, while effective for driving sales on Amazon, primarily direct customers to product detail pages or a brand's store within Amazon, respectively, and do not offer direct linking to external websites as their primary function.
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