If Jorge's business goal is to expose their brand to more potential customers, which recommended ad solution can help them?
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Correct answer: Sponsored TV.
Why this is the answer
Sponsored TV is the most effective solution for exposing a brand to more potential customers because it leverages Amazon's streaming TV content to reach a broad, engaged audience. This broad reach helps increase brand awareness significantly. Sponsored Products primarily focuses on driving sales for specific products and appears on product detail pages and search results, making it less about broad brand exposure and more about conversion. Brand Follow is a feature that allows customers to follow a brand to receive updates; while it builds customer loyalty, it doesn't actively expose the brand to new, unreached audiences.
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