If Kitchen Smart wants to create a Sponsored Products campaign for their toasters by targeting similar ASINs from other brands, which targeting method should they use?

Product targeting allows advertisers to reach shoppers who are viewing specific products or categories. By selecting similar ASINs (Amazon Standard Identification Numbers) from competitor brands, Kitchen Smart can display their toaster ads directly to customers already interested in comparable products, effectively capturing in-market shoppers. Geotargeting focuses on geographical locations, which is irrelevant for targeting specific products. Keyword targeting uses search terms, not specific ASINs, to match ads with shopper queries.