If Richard's business goal is to drive more traffic, which recommended ad solution can help them?
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Correct answer: Brand Follow.
Why this is the answer
Brand Follow helps brands keep shoppers connected after they engage with brand content or a Store. Followers may see brand updates, helping support repeat engagement and additional traffic opportunities over time. This solution is useful when the objective is to build an ongoing audience rather than only create one-time product visibility. It supports brand relationship growth within Amazon shopping experiences.
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