If the goal of your Video campaign is to grow consideration,what ad formats should you expect to run?

**Skip p able in-stream ads and in-feed video ads:**For campaigns aiming to grow consideration,youwantto provide potential customers with more detailed information about your product or service.Skip p able in-stream ads give viewers the option to watch or skip after 5 seconds,allowing those genuinely interested to continue watching.In-feed video ads,which appear within the YouTube feed,also offer a chance for deeper engagement as users can choose to watch them based on their interest.Both these formats are suitable for diving deeper into product details or showcasing brand stories to nurture consideration.