If the primary goal is to maximize volume within a set budget, which bidding strategy should be considered?
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Correct answer: Lowest cost.
Why this is the answer
If your goal is to maximize results (volume) within a fixed budget, the Lowest Cost bidding strategy is recommended. It automatically bids to get the most conversions, clicks, or installs possible without setting a specific cost constraint. Target CPA and Cost Cap focus on controlling cost efficiency. Manual bidding requires setting bids yourself and doesn’t automatically optimize for maximum volume.
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