If you are creating an Instagram Story, with the purpose of gathering audience insights, which would be the best feature to use?

A question sticker or poll is the most effective feature for gathering audience insights directly within an Instagram Story. These interactive elements allow you to ask specific questions or present choices to your audience, providing immediate, quantifiable feedback on their preferences, opinions, or interests. Story Insights provides analytics after the story is posted, not a direct interaction tool. Branded templates are for aesthetic consistency, not data collection. Geo-targeting focuses on audience location, not their opinions. An Audience Insights plug-in is not a native Instagram Story feature for direct interaction.