If you create a new Google Video campaign with no marketing goal selected and you want to get as many impressions as possible from your bidding strategy, what's the best bidding strategy to use to achieve your marketing objective?

For an impression-focused setup, Target cost-per-thousand impressions (tCPM) is the bidding strategy that matches the campaign objective because it is built around paying for impressions rather than views, clicks, or conversions. Google Ads defines tCPM as the amount set for every 1,000 impressions and states that it optimizes bids to help reach more unique users. Google Ads also notes that impression-based bidding is appropriate when the goal is to increase impressions with video ads. That makes it the best fit when no goal guidance is selected and the priority is maximizing impression volume. Google Help+2Google Help+2