If you detect that your CTR is underperforming, what can you do to improve it?

Improving your images and text directly addresses an underperforming Click-Through Rate (CTR) because a low CTR indicates that your ad creative isn't compelling enough to entice users to click. More engaging visuals and persuasive copy will make your ad stand out and resonate better with your audience, leading to more clicks. Changing targeting filters might reach a different audience, but if the ad itself is unappealing, the CTR may not improve significantly. Increasing your budget will show the same underperforming ad to more people, which won't solve the underlying issue of low engagement and could lead to wasted ad spend.