If you don’t know which competitors to focus on, which SEMrush tool can help you get the lay of the land?

Market Explorer is designed to help you identify and analyze your market and its key players. It provides insights into market size, growth trends, and, crucially, a list of major competitors and their market share. This allows you to quickly understand the competitive landscape without prior knowledge of specific rivals. Brand Monitoring focuses on tracking mentions of your brand or competitors, not initial competitor discovery. Traffic Analytics provides detailed traffic data for specific websites you already know, rather than identifying new competitors.