If you have a set campaign budget for spending to maximize lead acquisitions, but you're not concerned with cost-per-action or ROI targets, which Smart Bidding strategy would align with your goals?

Maximize conversions is the best fit when the goal is to get the highest possible number of leads while spending the campaign budget. Google Ads defines it as a Smart Bidding strategy that uses Google AI to get the most conversions for the campaign while spending the budget, without requiring a target CPA or target ROAS . That makes it appropriate when lead volume matters more than efficiency targets or return targets. It also uses auction-time bidding , which helps tailor bids for each eligible auction. Google Help+2Google Help+2