If you own a film blog,which type of customer can you expect to reach with display advertising?
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Correct answer: People who haven'tread your blog before but are interested in your subject.
Why this is the answer
Display advertising excels at reaching new audiences. By targeting based on interests, demographics, or website behavior (excluding your own blog), you can expose your film blog to individuals who haven't encountered it before but are likely to be interested in film content. This expands your potential readership beyond your existing audience. People using ad-blockers will not see display ads, making that option incorrect. While remarketing (a form of display advertising) can target previous visitors, display advertising's primary strength for a blog is acquiring new readers, making "only people who have read your blog previously" too restrictive.
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