If you ran a consideration Video campaign for one year and now want proof that your investment was effective based on the number of times users actually clicked on your videos, what consideration measurement metric should you use?

Core performance metrics show direct interaction results from video campaigns, including clicks and views. Clicks are the appropriate signal when the goal is to verify that users actively interacted with video ads. For consideration goals, these metrics help evaluate whether the campaign generated measurable engagement. This makes them suitable for assessing performance after a long-running video campaign.