If you're creating a Google Video campaign with a consideration goal and cost-per-view (CPV) bidding, what should you expect for your max CPV compared to your actual CPV?
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Correct answer: Actual CPV is often less than max CPV because it's auction bidding..
Why this is the answer
Maximum CPV is the highest amount set for a view or eligible interaction. In Google Ads auction buying, the amount actually paid is based on what is needed to win the auction. This means actual CPV is often lower than the maximum bid. The difference reflects auction-based pricing rather than fixed reservation pricing.
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