If you're looking to optimize offline conversion actions, which three Smart Bidding strategies can help you? Choose three.
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Correct answer: Target Cost-per-Action (tCPA), Maximize Conversion Value, Target Return on Ad Spend (tROAS).
Why this is the answer
Target Cost-per-Action (tCPA), Maximize Conversion Value, and Target Return on Ad Spend (tROAS) are Smart Bidding strategies designed to optimize for conversions and conversion value, making them ideal for offline conversion actions. tCPA aims to get as many conversions as possible at or below your target CPA. Maximize Conversion Value focuses on maximizing the total value of your conversions within your budget. tROAS helps you achieve a specific return on ad spend, which is crucial when different offline conversions have varying values. CPM (Cost-per-impressions) optimizes for impressions, not conversions, and CPC (Cost-per-click) optimizes for clicks, not the ultimate conversion action.
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