If you're new to Twitter and want to grow your audience using paid advertisements, what campaign type would work best?
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Correct answer: Followers.
Why this is the answer
The "Followers" campaign type is specifically designed to help businesses gain new followers on Twitter. It optimizes ad delivery to users most likely to follow your account, making it the most effective choice for audience growth. Conversion campaigns focus on driving actions like website visits or purchases. Awareness campaigns aim to maximize reach and impressions, not necessarily follower acquisition. Tweet Engagement campaigns are for increasing interactions with specific tweets, such as likes, retweets, and replies. "Twitter Ad Card" is not a campaign type but rather a format for Twitter ads.
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