If you're tracking conversions for your Video action campaign and you fear your campaign won't track some of them because oftentimes customers take extra time to make final decisions on their purchases, what conversion tracking best practice can you use to accurately measure conversions?

A conversion window defines how long after an ad interaction Google Ads can count a conversion. Longer decision cycles require a wider window so delayed purchases can still be attributed. For a Video action campaign , this helps measure conversions from users who return after considering the purchase. Accurate measurement depends on matching the tracking window to the real purchase path.