If you're trying to evaluate the performance of your first awareness Video campaign, what fundamental metric should you use to measure the campaign's success?

Video played to metrics show how far viewers watched a video ad, such as 25%, 50%, 75%, or 100%. For an awareness Video campaign, this is a fundamental way to evaluate whether users stayed with the creative long enough to receive the message. It helps measure attention and completion behavior rather than lower-funnel outcomes. This makes it more relevant for awareness performance than sales or post-view engagement actions.