If you’re using competitive analysis for keyword research, what should you be looking for in the keywords?

When conducting competitive keyword analysis, focusing on keyword intent is crucial. You want to identify keywords your competitors rank for where the user's intent aligns with a core strength or solution your product offers. This ensures that if you successfully rank for these keywords, you'll attract highly qualified leads who are actively seeking what you provide. Simply looking for high keyword volume isn't enough, as many high-volume keywords may not be relevant to your specific offerings or target audience. While keywords related to your industry are a good starting point, the key differentiator is the alignment of intent with your product's strengths. This strategic approach maximizes the return on your SEO efforts by attracting users who are most likely to convert.