If you’re using paid advertisements on Twitter, and want more people to see your tweets, what’s the best campaign type to use:

The Awareness campaign type on Twitter (now X) is specifically designed to maximize the reach of your tweets and get them seen by as many relevant people as possible. It focuses on impressions, making it the best choice when your primary goal is visibility. Conversion campaigns aim to drive specific actions like website purchases or sign-ups, not just views. Twitter Ad Cards are a format, not a campaign objective. Followers campaigns are for gaining new followers, not necessarily for increasing tweet visibility to a broad audience. Tweet Engagement campaigns focus on likes, retweets, and replies, which are different from simply maximizing impressions.