If you started a Video action campaign four weeks ago, added In-Market and Custom Audiences two weeks later, and have now spent 80% of your budget, what action should you take next to grow conversion volume?

In a conversion-focused Video action campaign , Google Ads recommends keeping audience targeting as broad as possible so the system can reach new and relevant viewers who are likely to convert. Google Help+1 After narrower segments such as in-market and custom audiences have already been used, the next growth move is to expand beyond those restrictions to unlock more eligible traffic. Google Help+1 Broader targeting gives the ad-serving system more auctions and more users to evaluate, which increases the chance of finding additional conversions. Google Help+1 Google also states that expanding targeting helps the system identify more competitive auctions, which supports stronger delivery when the campaign is trying to scale further. Google Help