If you use third-party served creatives in Amazon DSP, which of the following policies are true? Select All Correct Responses
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Correct answer: When directing to an Amazon Ads site for mobile in-app ads with third-party tags, Amazon Ads requires using a 1x1 pixel and not a redirect., If you are running creatives served through a third-party on eligible Amazon DSP inventory, you will need to append your third-party tag in the tag source section of creative settings., All content must be served from the ad server’s domain and may not call from other domains. Only secured calls https are accepted..
Why this is the answer
The first statement is correct because Amazon Ads policy for mobile in-app ads with third-party tags, when directing to an Amazon Ads site, specifically requires a 1x1 tracking pixel for accurate measurement rather than a redirect, which can interfere with the user experience or tracking. The second statement is correct because to use third-party served creatives in Amazon DSP, you must provide the third-party tag in the designated "tag source" section of the creative settings for proper ad serving and tracking. The third statement is correct as Amazon DSP prioritizes security and control; therefore, all creative content must originate from the ad server's domain, preventing calls to external, potentially unverified domains, and all calls must be secured via HTTPS. The incorrect option is false because Amazon Ads has a list of approved third-party ad servers and does not accept creative libraries from all third-party ad servers, ensuring compliance and compatibility.
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