If you want to be able to track your client’s progress over time and manage their online visibility across multiple marketing channels, which is the best option?

Setting up a Project in Semrush allows for continuous tracking of a domain's performance across various marketing channels over time. Within a Project, you can configure multiple tools like Position Tracking, Site Audit, Backlink Audit, and Social Media Tracker, providing a comprehensive view of online visibility and progress. This integrated approach is essential for managing a client's ongoing strategy. Running a domain through Organic and Advertising Research provides a snapshot of current performance but lacks historical tracking or integrated management. Traffic Analytics offers insights into traffic sources and user behavior but doesn't encompass the full range of SEO, PPC, social, and technical health monitoring available through a Project.