If you want to drive performance in a privacy-safe way, how can Smart Bidding help?

Smart Bidding drives performance in a privacy-safe way by leveraging a client's own conversion data and combining it with billions of real-time signals (like device, location, time of day, and operating system) to optimize bids for each individual auction. This allows for highly precise and efficient bidding without relying on individual user-level tracking across different sites or apps. The other options describe different functionalities: improving reach (which isn't inherently privacy-safe bidding), generating audience lists for export (which can have privacy implications depending on usage), or filling measurement gaps with third-party cookies and pixels (which directly contradicts privacy-safe practices).