If you want to gain insights into the organic search queries that are taking users to your website, which platform should you connect with Analytics?
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Correct answer: Search Console.
Why this is the answer
Search Console is the correct answer because it provides data on how your site performs in Google Search, including the organic search queries that lead users to your website. This integration allows you to see impressions, clicks, and average position for your keywords directly within Google Analytics. Google Ads is incorrect because it provides data on paid search campaigns, not organic search. Firebase is incorrect as it's a platform for developing mobile and web applications, not for organic search query data. Search Ads 360 is incorrect because it's an enterprise-level search management platform primarily for paid search campaigns.
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