If you want to identify generic keywords that are driving high site engagement, which Search Ads 360 report and metric would you view? (select two)
Choose an answer
Tap an option to check your answer.
Correct answer: % New Sessions in Search Ads 360 Keywords Reports, Bounce rate in Search Ads 360 Keywords Reports.
Why this is the answer
To identify generic keywords driving high site engagement, you should look at metrics that indicate user interaction and interest. "Bounce rate" in the Search Ads 360 Keywords Reports is a crucial metric because a low bounce rate signifies that users found the content relevant and engaged further with the site after clicking on a specific keyword. " % New Sessions" in the Search Ads 360 Keywords Reports is also relevant as it shows how many new users a keyword is bringing in, which, when combined with a low bounce rate, indicates effective keyword performance for attracting engaged new visitors. Revenue in Campaigns reports is too broad and doesn't directly measure engagement at the keyword level. Treemaps are a visualization tool, not a metric, and while useful, they don't directly provide the engagement metrics needed for this specific analysis.
Pass your exam — without the endless answer hunt
Get every verified question and explanation for this exam in one place, and save hours of prep. 1,000+ certifications · 20+ languages · free to start.
Pass your exam faster → No card needed