If you want to track PDF downloads instead of a thank-you page, what should you use?
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Correct answer: Event-specific (“on-click”) image pixel.
Why this is the answer
An event-specific ("on-click") image pixel is the correct choice because it allows you to track specific user interactions that don't involve loading a new page, such as a PDF download. When a user clicks a link to download a PDF, the pixel fires, recording that event. A Standard Insight Tag, while essential for overall website tracking and audience insights, primarily tracks page views and general site activity. It wouldn't specifically register a PDF download unless the download redirected to a unique thank-you page, which is not the scenario described.
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