If you wanted to unite all non-keyword related Google advertising into one automated cross product, which campaign type would you use?

Performance Max campaigns are designed to unite all Google advertising channels (excluding Search keywords) into a single, automated campaign. This includes YouTube, Display, Search (non-keyword), Discover, Gmail, and Maps. By leveraging Google's automation technologies across bidding, targeting, creatives, and attribution, Performance Max aims to maximize conversion value and growth for advertisers. Video action campaigns are specific to YouTube and focus on conversions, not uniting all non-keyword advertising. App campaigns are tailored for app promotion (downloads, in-app actions) and do not encompass all non-keyword advertising. Smart Shopping campaigns are specifically for e-commerce product promotion and are now largely integrated into Performance Max.