If you were running a guest house, how could you use analytics to measure traffic coming to your website from organic search results? In other words, what can you learn from analytics reports? Select the 3 correct answers, then submit.
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Correct answer: How traffic is trending over time., Which search engines visitors use., How many visitors are using mobile devices..
Why this is the answer
Google Analytics can show whether organic search traffic is rising or falling over time by using report trends and date-range comparisons. It can also show where that traffic comes from through source dimensions in the Traffic acquisition report, including which search engine sent the visit. Google Analytics includes Device category, so it can reveal how many visitors from organic search are using mobile devices, tablets, or desktop. These are useful performance and audience insights, while keyword relevance is not the main insight provided by standard analytics reports alone
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