If your company goals are to increase consideration and intent, you should be concerned with the following metrics:

The correct answer is Sentiment, Saves, Shares, Pins because these metrics directly reflect how users are engaging with and valuing content, indicating increased consideration and intent. Sentiment (positive reactions, comments) shows favorable perception. Saves and Pins demonstrate a user's desire to revisit or keep the content, suggesting future intent. Shares indicate that users find the content valuable enough to disseminate, broadening its reach and potential for consideration. Impressions, engagement, and conversion are too broad. While engagement is relevant, impressions alone don't signify consideration, and conversion is typically a later-stage metric. Clicks, sales, sign-ups, and downloads are primarily conversion metrics, indicating a completed action rather than the preceding consideration or intent phase.