If your company goals are to increase traffic and conversions, you should be concerned with the following metrics:

To increase traffic and conversions, you need to track metrics that directly reflect these goals. "Clicks" measure traffic to your site or offer. "Sales," "sign-ups," and "downloads" are all direct indicators of conversions, representing successful actions taken by users. The other options are less direct. "Impressions" show visibility but not necessarily traffic or engagement. "Engagement" and "conversation" (likely meaning interaction) are important for brand building but don't directly quantify traffic or conversions as precisely as clicks, sales, sign-ups, and downloads. "Sentiment," "Saves," "Shares," and "Pins" are primarily social media metrics that indicate brand awareness and content popularity, but they are not direct measures of website traffic or conversion events.