If your company used Reach Planner to forecast an awareness Video campaign,how should you setup the Video campaign to achieve similar reach to your media plan?
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Correct answer: By making sure the frequency cap added to the Video campaign matches the frequency cap set in Reach Planner..
Why this is the answer
To achieve a reach similar to what was forecasted in Reach Planner for an awareness Video campaign,youshould ensure that the frequency cap added to the Video campaign matches the frequency cap set in Reach Planner.The frequency cap limits the number of times your ads appear to the same person over a specific period.By aligning the frequency cap in both the campaign and the Reach Planner forecast,you help ensure consistency between the planned and actual exposure of the ads to the target audience.
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