If your customer's business objective is to maximise conversions at a specific target spend, what should their Search Ads 360 bidding strategy be?

Budget bid strategies for conversions are designed to maximize conversions within a specified budget, directly aligning with the objective of maximizing conversions at a specific target spend. Target return on ad spend (tROAS) focuses on maximizing revenue for a given ad spend, which is different from maximizing conversions. Target cost per acquisition (tCPA) aims to achieve as many conversions as possible at a specific average cost per conversion, not necessarily within a fixed budget. Budget bid strategies for clicks are optimized for maximizing clicks, not conversions, and are therefore unsuitable for this objective.